As CEO of each company, Facundo was responsible for go-to-market strategy definition and execution, taking both companies in turn to market-leading positions in Argentina.  He gained first-hand experience of each value-chain stage from procurement and distribution, through segmentation and portfolio management, to sales-force development and widescale consumer marketing of technology. 

Facundo has also worked for telecoms operator Telefónica, where he was in charge of the section of the Commercial Department handling large, fixed-line accounts in Argentina.

He holds an Engineering Degree from Universidad Católica Argentina and is fluent in Spanish, English and Portuguese.